The many shots seen in the event were captured from February 1 2025, to March 8 2025, and were created using various techniques.

At first, my plan involved my friend's iPhone 16 Pro, mounted atop my Sony FX30 camera. The shots from the Sony looked great and were shot in LOG, however the iPhone shots were rarely used, and I ended up using only the Sony by the end of the project.

Day one included me gathering a few of my friends at the Texas A&M campus, which I felt had a ver "Apple Vibe". There, we shot all the scripted lines for Mac Pro, Apple Watch Series 11, and Apple Watch SE. That day was a difficult shoot, but thankfully, the footage was usable!

After that, I decided it would be much more efficient to just present myself. Some shots, like the iPhone Air presentation, and the intro shots, were filmed outside my house, on a green screen, which I later replaced with background images depicting Apple Park and surrounding architecture.

For iPhone 17 Pro, I decided to shoot on a soccer field. I only did this because I knew Apple does the iPhone Pro announcements at night, and the soccer field tends to have bright lighting at night. The field was very windy and very cold, and a soccer ball almost hit my camera but instead flew between it and I!

You might notice that for many of the scenes, I am shown in both tight and wide shots, speaking fluidly between them. This was done by syncing the audio from the tight shot (where I was able to hide the mic on a stand above frame) with the wide shot of me reading a script with no audio.

The primary shots were shot on Sony FX30, and color graded from LOG to REC 709. in Davinci Resolve Studio. Some additional custom LUTs were used.
Arial shots captured using DJI Mini 3 drone.